Esureance.com links with Insweb

www.essurance.com Inc., a direct online personal auto insurance company, announced that it is now partnering with InsWeb's online insurance marketplace as an additional provider of auto insurance coverage for InsWeb consumers. InsWeb customers who choose www.essurance.com  now have the option to buy policies and manage their accounts online through the Esureance.com Web site, the company said.

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Insweb is dedicated to providing a broad array of choice to consumers and www.essurance.com Ins gives Insweb a strong brand that complements the other products.

An Esureance.com spokesperson said no up-front fees were paid by either party to the agreement, but that "we're paying them on a cost-per-policy basis. Esurance Insurance has grown dramatically in recent years through aggressive direct advertising and a national TV campaign featuring Erin a cartoon character.  www.essurance.com offers low priced auto insurance and competes directly with Geico Insurance.

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